• Playing in the Big Leagues with LED Video

    For a minor league baseball franchise, often playing in the big leagues – from a fan experience perspective – is easier than it may seem. The dimensions of a minor league ballpark are exactly the same as its major league counterpart. Often several players on the team will have played in “The Show.” At the AA and AAA level, the quality of play is high. And more and more owners are renovating existing ballparks or building new ones. However, the element that transforms a quaint minor league park to a …

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  • Digital Signage Claws through the Noise

    Driving through Los Angeles on my way to the Rose Bowl a few weeks ago, I found myself on a street I’d taken many times. The buildings streamed past without drawing my notice, as did the ubiquitous billboards and static lighted signs. But then I rounded a bend and BAM, there it was. A digital billboard (digital signage at its largest format), blasting through the dusk and din of information. Bright colors. A different movie ad every ten seconds or so. And what flashed through my mind was, “I’ve been …

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  • The 5 Things (including LED Video) You Need in Your Stadium

    This past Saturday, I spent the day watching a combination of Big Ten football and several nationally-televised games, then drove up to my local college football stadium to catch a night game. While watching the game, my football fan cohorts – one is a New Fan to the sport but not to sports in general, and the other is primarily an NFL Fan – and I discussed what we would do to make the live experience better. First, let’s begin by saying the LED video screen was spectacular. Huge, colorful, …

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  • Digital Signage in Retail

    Marketing creates – or confirms – a company’s public image. For years, smart companies continued the marketing message within the store by matching their in-store signage and design with their marketing messages, or even vice versa. This method is still effective, but falls short of what can be done, and what your competitors are doing, with digital signage. Global, national, and regional brands spend millions of dollars every week/month/year on advertising and marketing and the support materials required. Why not spend those dollars more effectively, while creating a better shopping …

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