Los Angeles, CA – February 8, 2011 – Custom-designed Lighthouse digital signage introduces a new fixture on the Los Angeles skyline: Motor Village, Chrysler’s “Dealership of the Future.” Motor Village is a prototype, multi-floor, multi-brand dealership rising just blocks from the Los Angeles Convention Center, the Staples Center arena and the L.A. Live sports and entertainment district in downtown Los Angeles.
“The project was a chance to work with a top-notch design team and one of the world’s leading automakers,” said Ed Whitaker, Lighthouse Jumbovision NASA Director of Sales. “The finished project is a showcase for not only Chrysler’s vision, but for an aspect of Lighthouse’s custom capabilities.”
Built to the architect’s specifications, with A/V and design consulting by Anthony James Partners, three uniquely-curved LED digital signage screens rise from the focal point of the dealership—a five-story glass tower—and reach out to the I-110, a downtown freeway carrying over 350,000 drivers past the dealership each day. Each of the three digital signage elements is nearly 17 feet wide and 10 feet high, with curvature matching that of the unique building.
“The Los Angeles Motor Village goes above and beyond the traditional Chrysler Group dealership,” said Peter Grady, Chrysler Group’s Vice President of Network Development and Fleet. “This dealership creates a presence both inside and out. Our customers will experience our brands in unique salons that reflect each brand’s identity and character.”
Major elements of that presence are the trio of curved Lighthouse digital signage screens. Beginning with Lighthouse Pi7-ER 7mm LED video panels (7mm pitch), the panels were custom-curved to the architect’s specifications. For over a third of a million motorists per day, this digital signage is the introduction to Chrysler’s evolution.
“Lighthouse is excited to contribute to the Motor Village of Los Angeles,” added Whitaker. “In many ways the renovated building, which once housed a Pierce-Arrow dealership in the 1920’s, is a symbol of the reinvention of Chrysler. Contributing to the next iteration of an American icon with a completely custom product is yet another example of Lighthouse’s commitment to our American presence.”
Lighthouse Jumbovision is a leader in LED video and digital signage technology that develops, manufactures, and markets LED video and digital signage solutions for multiple indoor & outdoor applications, media and entertainment events, and sports arenas across the globe. With numerous technological breakthroughs to its name, Lighthouse has established itself as a multi award-winning leader in the LED video and digital signage industry that holds itself to the highest standards of quality.
Employing the most advanced technology, the highest manufacturing facilities, and world-class, round-the-clock technical support, Lighthouse LED video and digital signage satisfies customers and captivates the imaginations of millions. For more information about Lighthouse, please visit http://www.lighthousejumbovision.com