Panasonic Enterprise Solutions Company, an Official Partner of the Indianapolis Motor Speedway and Verizon IndyCar Series, and Lighthouse Technologies, are set to electrify fans at the Crown Royal 400 at the Brickyard, one of the premier events of the NASCAR season. With 20 networked high-definition (HD) Lighthouse LED video display boards at the Indianapolis Motor Speedway – nicknamed “the Brickyard” – and the 92-foot Lighthouse LED scoring pylon erected in 2014, racing fans can look forward to the most immersive race day experience on the NASCAR calendar.
Home of the Brickyard 400, Angie’s List Grand Prix of Indianapolis, and the Indianapolis 500, as well as INDYCAR and the Verizon IndyCar Series, the Indianapolis Motor Speedway is the highest-capacity sporting venue in the world, with a permanent seating capacity of 257,000. The 20 LED displays are installed along the grandstands and in the infield, providing full coverage of America’s top races to 98% of seat holders at IMS.
In Turns 1 and 4, and above Gasoline Alley, the displays are more than three and a half times the size of the previous boards, with the displays at Turns 1 and 4 each exceeding 2,200 total square feet. The boards positioned above the Media Center and at the south end of the Gasoline Alley Suites are more than four times larger, with each having a total display area greater than 600 square feet. Displays are positioned in the infield and around the track so that, regardless of location, race fans can keep up with live racing, sponsor messages, and racing-relevant entertainment and interviews.
“We’re proud to help deliver an incredible race day experience to fans at the Brickyard 400,” said Ed Whitaker, General Manager of Lighthouse – The Americas. “Our partner, Panasonic Enterprise Solutions Company, made sure every fan has a great seat for the race.”
Lighthouse LED Video Display Technology Enhances the Fan Experience
An annual race since 1994, the Brickyard 400 has been won five times by Jeff Gordon, and twice in a row by Jimmie Johnson (2008 & 2009). Race fans attend qualifying events, and arrive early on race day. With hours to spend before the event, the Brickyard’s upgraded LED display system creates an exciting environment for fans, serving up historical vignettes, highlights from previous races, live interviews with top drivers and team owners, and pre-race hype – all in vivid, high-definition detail, with Lighthouse’s customary wide viewing angles and excellent image quality.
“Lighthouse’s collaboration with Panasonic at the Indianapolis Motor Speedway resulted in an incredible fan experience,” added Whitaker. “Today’s sports fans want intimate views at live sporting events, regardless of where they’re seated. High-definition Lighthouse LED displays keep fans immersed in the action down every straightaway and around every turn.”